As a member of the international steering committee for the World (EBHC) Day, Jani Mueller, Vice President of HTAi, is working with leading global partners to launch World Evidence-Based Healthcare Day on 20 October 2025.
The campaign for World EBHC Day 2025, Collaborative Knowledge Communication, recognises that in many countries, public confidence in health authorities and institutions has declined. Algorithms increasingly dictate what information people see, often favouring virality over validity. Fortunately, the global evidence community is beginning to understand that collaborative knowledge communication is not optional—it is strategic, ethical, and necessary.
The science of communication is evolving, with insights from storytelling, digital media, open science and knowledge translation transforming how knowledge can – and must – be shared to inform decision-making. To this end, the 2025 World EBHC Day Campaign invites researchers, clinicians, communicators, communities, media, influencers and decision-makers to reflect, share, and act on the role of collaborative knowledge communication in evidence-based healthcare.
How to get involved and become an Evidence Ambassador
By focusing on collaborative knowledge communication, you and/or your organisation are welcome to share your innovations, experiences, challenges, lessons learned and promising failures by submitting a blog, submitting a short video or podcast, or by hosting an event. Artwork and design around the campaign theme is also invited by submitting a graphic of your work. By participating in any of these activities, you and your organisation will be eligible to become an Evidence Ambassador.
Once you have had your activity promoted on the World EBHC Day website, customised Evidence Ambassador social media tiles will be provided for your use, and your image/organisation logo will be included on the Evidence Ambassador page on the World EBHC Day website.
Key Dates
| Submit a blog (and/or) | Submissions close Monday, 29th September |
| Submit a video or podcast | Submissions close Monday, 6th October |
| Register an event | Submissions close Monday, 6th October |
| Submit your visual media entry | Submissions close Monday, 6th October |
Social Media Challenge – Knowledge for All – Win 1 of 5 World EBHC Day Merchandise Packs!
Another effective way to engage is to get involved on Twitter/X, Instagram, LinkedIn or your favourite social media platform. This year World EBHC Day is hosting a social media challenge, Knowledge for All. The top 5 most innovative, creative and engaging posts (decided by our World EBHC Day Steering Committee) will win a World EBHC Day merchandise pack! Getting involved with social media only will not qualify you to become an Evidence Ambassador, but it will lift the profile of World EBHC Day and highlight your own support in the evidence-based community. Don’t forget to use hashtag #WorldEBHCDay and tag @WorldEBHCDay when posting.
For more information, please contact info@worldebhcday.org.